1 – Event Coordinator and Execution
The coordinator is the leader and referent of all the teams involved in the management of an event. It is necessary to have a good team work, as the pieces complement each other, but also that it should be clear who the leader is, with whom everyone interacts and how decisions are made at the last minute and are communicated to the teams. The tasks are related to each other, and to changes in the schedule, either voluntarily or in response to an unforeseen event, the coordinator must evaluate how it impacts on the rest of the activities and tasks and then decide. Always keep those responsible people for any changes to the plan, as well as who is authorized to request and approve them. In the same way, there must be defined partners on the part of the company and the suppliers of the event.
2 – Branding Material to Be Delivered
It is of great importance to have a strategy of communication and diffusion to generate associations and to take advantage of the material generated during the event for later communications. This is surely one of the main objectives for which we carry out the event. Whether we are faced with the launch of a product, the need to keep the customers loyal, celebrate an important milestone for the company, the important thing is to keep it in mind when defining the synergy and coherence of the atmosphere and the gifts for the participants.
3 – Dissemination and Coverage of the Event
It is very important to provide both tools, since both will allow us to quantify a part of the return on investment made. These social activities reach the media and spread what is a very important part. It is an element that should never be overlooked in the general budget.
4 – Budget
It is essential to make a team summary with the administrative area where all the expected items, a brief description and the assigned values are recorded. It is also advisable to separate an extra 15% to 20% for unforeseen expenses. Although it seems incredible, these expenses always appear.
Some indicators should also be kept in mind to assess whether the event was successful. Having these points present will cause the drawbacks to be reduced considerably and increase the chances that your investment in the event management will be reflected in the success of your company
