Search engine optimization is one of the best ways to promote your business and increase the traffic online. Primarily SEO is the strategy or adjustment of your online presence in a way that it appears in higher rankings of search results for a specific keyword search.
Many people get interested in SEO, but very few can completely understand what basically it is. There are four basic tips of SEO that can help a beginner to understand what SEO is.
I – Market Research
Also called keyword research, it involves the process of thinking about keywords that your target audience is most likely to input when they search something within your niche. While choosing the right set of keywords, you need help of tools like Google Keyword Tool that helps determine strings of keywords that have lots of traffic and portage of competition they have. Preferably you choose keywords that are highly relevant to your products and services and have a medium to high traffic volume, and relatively low competition. Note that not always a low or medium competition is always a criterion. In fact, high competition also indicates the charm of opportunities that other businesses in your industry are considering on those keywords.
II – On-Page Factors
This process involves the changes you make to you website content. Particularly, you need to add keywords you decided in the different areas of your website which include title tags, description tags, keyword tags, URL, images, and the main body of the content of pages. However, each position has its certain value for the search engines, for example, keyword in URL is the most important area where search engine like a keyword to be and rate website or page highly relevant to be.
III – Website Content
The content you incorporate in your website must be highly relevant to the keywords you choose. Thus, you must try your best to incorporate your keyword into the text of your website, especially in headlines, sub-headlines, in the starting and end paragraph, at the left of each sentence if possible or in words that are bold and highlighted. Be careful not to have keyword highly stuff; usually 2 to 3 % is considered ideal for an average content site.
IV– Alt Text in Images
While using images, keywords can be added to the alt tags and description of the images on your website. This helps and supports SEO content that you have already incorporated on your web page and hence this is one of a unique SEO tips.
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