If you have a website, newly created or with some time, and want to give a boost in search engine optimization, the basic SEO strategy you can use is the link building, which is the placement as well as exchange of links among different sites. You have to be highly cautious when building links as the search engines apply many factors to consider a good backlink, it is just not about the number game only but quality to have greater visibility of your website in the search engines.
The first rule to remember is that you should avoid spam and do not always go for many links considering it to get better results, since if you get bad links or classified as spam, you will be treated negatively by Google ultimately getting harm only.
With this thing in focus for link building, there we have 5 best practices for good link building.
1 – Review Broken Links
All webmasters have tools to detect broken links, i.e. links that do not work or exist anymore. If you notice any of these broken links on sites you are interested to placeyour link because they are directly related to your topic and have a good reputation, you can let the webmaster know about the broken links and they will most likely get you a link on their page by way of thanks.
2 – Conduct Interviews
If you have a blog or website, you can take the opportunity to interview someone important in the sector for a link. Once you select the person and ask him/her about the possibility to conduct an interview, when the post is quite likely that this person publishes a link to the interview with you on his/her page.
3 – Volunteer Editor
You can volunteer editor or guest post in different portals on your topic. In these articles, you can agree on the use of links to your site, without being abusive and not to be considered as spam either by users or by searchers, in exchange for free content on the portal to collaborate.
4 – Free Graphic Design
If you find a relevant page and think you can offer something useful at the level of creativity and design, for example a new logo, a new header or offer designing a newsletter, you can offer them the opportunity to deliver this in exchange for a link to your portal.
5 – Consultation
Leverage your experience and provides advice to relevant pages to improve usability and profitability. For example, if you have experience in placing ads, you can give some suggestions to increase profitability. You can also give other tips relating to the improvements in any aspect you are expert at.
With these tips, getting links from different pages will be easier. Remember that the most important thing is to offer something important to them in return as with win-win situations, business and enterprise level link building is done more easily.