Traffic flow is the lifeblood of a website and different search engines are the major sources of traffic. Here we present you with 5 important tips to follow when you optimize your website.
1 – Lots of Quality External Links
It is essential to have lots of links pointing towards the website you want to bring traffic on.It is essential, as far as possible, a good choice in terms of the portals that you ask to link to ours.You can also propose exchanging links to the webmasters of other sites whose theme is the same as that of your own portal’s and it will be more beneficial for the visitors as well as you.
2 – Join Big Web Directories
You should start by entering the portals in the major web directories like Dmoz, Yahoo as they also will provide you benefits to have greater number of traffic along with also improvement in ranking in some cases.
Be careful that you do not send massive requests automatically to hundreds or thousands of directories at once because this practice would lead to the catastrophic results for positioning the website in question.
3 – Always Up and Running Website
The positioning robots, GoogleBot in the case of Google, analyze the pages by making frequent visits on the website If it were the case that some of these robots will visit your website and find it inaccessible, for example, pages that cannot be found or 404 server error, then in this case, your website or particular webpage would be highly likely to disappear in the search results. You must not forget that a website hosted at a professional service will provide much better chance of being always accessible. Therefore, you always place order for a professional service to avoid this kind of mishaps.
4 – Interconnection Pages
You must interlink the pages of website with each other in the best possible way using specific and generic keywords.
5 – Regular Updates
Search engines love websites that update their content on a frequent basis, which is logical, like surfers, who appreciate the originality and newness. Therefore, it is recommended to add content on regular or frequent basis; the basic aim is to keep your website fresh. In addition, a portal updated regularly has more opportunities to see GoogleBot which helps in getting better positions of pages. It would, therefore, be advisable to include on the website a section of news, events and what is more fashionable now is the addition of a blog.
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