Getting traffic is an issue of severe nature now that occupies and worries SEOs and remains very important for attracting new followers since the search engines keep changing the criterion to SERPs which forces all SEOs to be updated with fellow webmasters to find the latest solutions. Here are a few aspects to be considered for good rankings.
1 – Content
As mentioned repeatedly, publishing original content, value and quality is undoubtedly the parameter most valued by search engines now. The inbound marketing focuses its attention on the production of this type of material to retain audience and develop the brand concept.
2 – Strategic Use of Text Category
We carefully select our titles, domain extensions, keywords and tags to avail ourselves of the positioning tools offered by editing content. For example the use of the <h2> or <h3> to identify key or important words play a silent but fruitful role in positioning text.
3 – Charging Time
Optimizing load time is still very important; if your site takes more than 3 seconds to load, search bots penalize this laziness and your ranking results will be harmed.
4 – Using Multiple Multimedia
It is very important to generate content in all media both written and video and images as this provides your reach via alternative content, which is highly valued today by search algorithms and of course for users who appreciate the variety of alternatives.
5 – Social Networks and Minority
It has been discussed repeatedly that any professional SEO must not only plan his/her social media strategy, but be committed to the promotion, dissemination and participation in the social networks. It is not enough just to promote your posts on your blog profiles, but you have to take an active role by commenting and socializing with our followers and the profiles that follow you. Get the viral expansion of labels with ‘hashtag’ or links to your publications is one of your main objectives and the dissemination of information is, at this time, important for ranking your site in search engines. Added to this, the active participation of your followers on your blog from comments and invited publications has also value for your ranking.
6 – Exchange Links
Despite many changes in positioning algorithms to prevent fraudulent ranking strategies from creating spam links, link exchange remains an essential and very effective tool. Anyway, the big change is the penalty of websites that demonstrate malicious performances and have been granted greater appreciation for those links in your network sharing valuable content sites. This change is certainly very positive news for SEOs and those who are dedicated to developing original content, value and demonstrating deep knowledge of the subject.
Ultimately we have to adjust our ranking positioning strategies that we have implemented in past and if we work hard and dedicate the necessary time, we can achieve the objectives of ranking as we desire with the latest SEO and search marketing techniques as demanded by the search engines.