Content Marketing offers great potential for online marketing. It is one of the most effective strategies because it provides long-term results when interesting content is created, allowing its durability. It basically consists of creating online content to obtain better results of a company, brand or product on the internet at the same time benefiting SEO by getting more inbound links. There are 8 marketing technique to implement effectively to maximize the investment.
1 – Blog
It is the easiest tool for creating content marketing. If you do not already have a blog, it is best to create one now, providing maximum flexibility editorially. A blog that is updated regularly can be a great SEO strategy, bringing traffic to the main website and increasing brand recognition, while at the same value it brings to the user with useful content. Furthermore, it is an excellent means of promotion for any activity.
2 – Press Release
There are specialized agencies in the dissemination of online content, ensuring dissemination of content on the web, beyond creating interesting content on the blog and spread. In addition, these businesses offer an additional service to monitor the content and know how many people have come and where it has spread. Simultaneously, it also favors SEO as it includes entries for links building.
3 – E-mail Marketing
It is a very powerful tool with great results, since it allows adapting information to each user’s preference sending them if you have correctly classified database. It is, therefore, important to work precisely for getting emails lists. It is useful to collect data whenever possible but you should also classify the collected email lists properly, which is the secret of this method.
4 – Becoming a Source of Information
You should participate in newspaper articles, give interviews and provide useful and fresh information to other bloggers. There are services which help contacting both sources, providing raw material to the media and being a good source to achieve diffusion when it comes to companies.
5 – Free Ebook
If you have knowledge on a specific topic, why not take advantage of it? You just need to compile all the information and create an ebook of it, which you can offer for free to spread your brand name. In addition, you can also generate e-mail list for further marketing. The social networks really work well where they can run like wildfire.
6 – Infographic
Infographic are the latest trends for spreading information. They are quite famous as they have visual appeal with information in a concise way.
7 – Video
In the era of video and YouTube, a video is an excellent tool for dissemination of information and it is easy to share on any blog or social network.
8 – Webinar
Webinar or online seminars can appeal the interested people in a particular subject for gaining information and training. Webinars provide insight into the views of the public interest and obtaining feedback.
WebTEKInteractive is the results of vast experiences of Justin Crawmer and Scott Miscall who have grown this company with leaps and bounds offering ideal enterprise marketing services to clients with confirmed success.