Organizing an event is not an easy task, but taking into account some essential issues, you can carry it out safely, reducing the unforeseen issues and making your investment to the maximum.
Goals
In order to organize an event, it is essential to establish the needs of the different participating areas of the organization and be clear what is sought to achieve in the event, the objectives of organizing it i.e. to promote, to entertain, to surprise, to train. In general, the most common objectives include brand image, loyalty of customers, attraction of new potential customers, motivation of employees, networking with suppliers and allies.
When you know the central objective, the message and the experience that we want the public to have and the values of our brand to take, it will be easier for us to make the planning and make decisions for the event, since we will always know what to prioritize in budget, activities, schedule, etc. A fundamental point within the organizers and participants is that there are particular goals and knowing those interests can save us from making a bad decision or losing key allies in the even management and the efforts to make it all go well.
Design
The planning or design of an event is not only about the visual, the brand material and the theme chosen, but it also includes other things of equal importance such as logistics, gathering and arrival time, activities, etc. You will notice that the work comprises of two fundamental aspects. On the one hand, the choice, planning, assignment, execution and control of tasks prior to the event, always with partial reviews, contact with suppliers and responsible persons.
On the other hand, there is design of the agenda of the day with corresponding tasks, alternatives and responsible persons. It is highly recommended to sketch how the event will be. It will be crucial to have solutions for last-minute contingencies and you should always have a Plan B.
The timing is a complete schedule of the whole day of the event, an advance description with all the details of each thing to take place at what time, so as to organize and not leave anything at random and the checklist is a description of each of the tasks to be done detailed in a period of time, where it is known who is in charge of completing this task. They are very useful for the pre-event stage. Some important aspects that follow are directly related to the planning and design of the event and are part of these
