There are many tools to measure success in the most popular social networks. The efforts of a person or company on social networks can come to mean a great number of hours spent per week, both to create and to publish updates. Therefore, it is important to know how to measure results in social networks since many times they depend on the decision to continue or not using a network or possibly improve the followed strategy. The following tools will help you measure success and answers to these publications in major social networks.
Please, Review Comments and Responses
The most simple and basic to start measuring results, both as an individual or as a company, is counting and evaluating the different responses that you receive on social networks. If you use Instagram, constantly reviews the “Like” you receive on your photos and also evaluate the comments and responses received to ensure you are not counting those who simply are spam. Do the same with the retweets or replies you receive in Twitter. If you have a blog on Tumblr, you can also keep track of how many times your content is republished.
The responses of this type in these and networks will help you measure what is your most popular content. Pay attention to these kinds of results as they can help you better target your activity on other networks.
Measure Results on Facebook
On Facebook, you have account with admin panel for your page that lets you see the kind of answers that have generated all these updates, photos, videos and uploaded links. If you manage one page in social network, Facebook will give you statistics that will help you quickly evaluate your content and the responses obtained.
If you are interested in using this information in presentations or share it with your colleagues, you can download Excel files that contain this data and ultimately will serve to prepare more interesting graphics. If you have little time, the mobile application for Facebook Pages allows you to quickly view basic statistics related to your website.
Measure Answers to your Photos on Instagram
Your photos on Instagram can also give you statistics regarding the responses they generate and popularity reached. While it is not yet possible to obtain directly in Instagram website, other sites to connect with your account on this network will help you achieve it. One is Statigram, part of the various sites with advanced functions for Instagram. Through its different sections, you will see what filters you used are the most popular among your followers or know how many people you have begun to follow and left among other things. If Instagram is already part of your activity on social networks, you cannot fail to see what Statigram offers.