Social profiles have increasing relevance in Google search and this search engine also gives great importance to its own social network, Facebook, so to get some relevance and ranking from the same, you can get great benefits to your page or blog, both in terms of traffic and ranking.
Facebook seems to support middle ground, either it loves or hates. Increasingly, those are loved by it, especially in the world of blogging, are making gold increasingly important for the possibilities to reach beyond their circles with their postings and by the potential of communities that can be created in this network
Therefore, it is wise to take advantage by optimizing your Facebook profile and gain the visibility in search engine ranking pages.
Optimize Facebook Profile to Improve SEO
The first thing to do is to go to ‘About Me’ tab, where you can modify the following data;
It is the text that is in your name, followed by Facebook. Try to be descriptive but do not overdo the keywords.
It is what comes after the name, with a slogan, your profession and location as well as the first part of your introduction. In the search results, the first 160 characters appear so you should put the most relevant information before exceeding this limit.
It has only the links placed on ‘introduction’ and ‘links’ can help you in rankings while other sections would not be detected by Google as relevant for ranking as they are Nofollow.
This optimization is also useful for Google Local, although the business will also link nofollow. For the communities of Google, no need to optimize much, so it cannot take sides in this part too, but the links are added within the community itself can help improve traffic considering members to which this information reaches.
Part of visibility should not be underestimated. While it may not help in ranking, it can leverage your profile to give more visibility to your website, either through communities by providing information of interest, or via your profile, considering that you have the possibility of both your circles as extended circles, so that the information will reach to your circles. You can also post for the public, which will be visible information to anyone, an interesting option if the title of the post is well optimized and appealing.
In turn, all this will help you to gain authority on the Web, ranking yourself as an expert or knowledgeable on a particular subject, which also has a positive impact on your professional experience within the same area.
If you are using Facebook profile professionally to generate income flow, you may need to increase the number of profiles and you are recommended to take into service an enterprise SEO company for the best output.