Knowledge base in salesforce is a cloud-based tool used to ensure communication, as well as for customer and partner service. It makes it possible to reduce time and production costs of introducing a technical support service, encouraging users to study the necessary materials on their own. The employees will be much more productive when everyone deals with business tasks without distracting for solving customer issues.
As part of the knowledge article salesforce, you can publish relevant content useful to every customer. All you need to speed up the information search process, is to enter the keywords in the search bar. Advanced Communities company will help you to significantly simplify configuration and implementation of this new solution in your business.
Demand for knowledge article
Large companies focus on product promotion and service advertising. When the target audience starts getting acquainted with products or software, they usually have multiple questions. The lightning knowledge salesforce community makes the task easier for the support service.
You can create informational articles and documents for each aspect of your brand’s activities, which will answer the most frequent questions. Such a comprehensive approach will help to meet the customers’ and partners’ needs without distracting employees from routine activities.
Advantages of knowledge base in salesforce
Managing the knowledge base using Experience cloud offers a lot of advantages. Increasing the customer loyalty by providing them with a quick and informative solution to every problem – what could be better for a brand? The main advantages of working with this system are:
- Higher consumer loyalty index. You can’t keep increasing it all the time if you use limited marketing campaigns or simple strategies that can offer short-term results only. The best idea to improve customer experience is to use salesforce communities knowledge, which enables every reader to find useful information on one’s own.
- Multiple communication channels. From now on, the customers won’t have to select a single channel to contact a company representative. Each user can choose a convenient way to communicate – by phone, via a mobile application, or on the company’s website. By using the knowledge base, clients will be able to find the answers they need at any time of the day without wasting time searching for a solution.
- Opportunities for effective brand promotion. With the target audience expanded, you will need to increase the number of employees engaged in customer service. By using the knowledge management in salesforce, the company representatives will be able to keep communication between operators and consumers to a minimum and focus on implementing the key marketing strategy.
By using the cloud service plugin, you can not only easily publish new information, but efficiently manage your articles, edit, and adapt them to the customers’ needs as well. Users can add and suggest new information that is posted after being moderated.