Unlike standard business operations, marketing can be super fun. It fuels inner creativity and helps people develop ideas that can take their business to the next level. Indeed, social media and emails are the two most crucial marketing elements but not enough to make your business thrive. As competition is overgoing in the digital markets, you have to explore new techniques and tactics that help you stand out.
So, any idea about innovative marketing techniques? You have to delve into customers’ interests to learn about their expectations from a brand. Perhaps, they might want customer-centric or customized ads. Otherwise, they might be looking for something fun that fosters interactions and helps them learn about the business. To cater to such evolving preferences, you can give a shot to different marketing techniques. You can start online quizzes or polls to entertain audiences.
Similarly, you can conduct digital contests on social media forums and get everyone talking about your brand. In addition to creating brand awareness, these innovative strategies can significantly improve conversion prospects. After all, your brand is making its mark in the virtual sphere. If you can’t think of any creative campaigns, let us help you out. Here are five innovative marketing strategies that you shouldn’t miss.
- Find Link Building Opportunities
In 2021, you can’t ignore the power of link building if you want your website to make it to the top results. Therefore, keep finding link building opportunities and upscale your link profile. You can earn links through guest blogging, infographics, brand mentions, or online directories. These are the most genuine and authentic ways of earning backlinks. Besides this, you can look up broken links and fix them immediately. It is far less time-consuming and directs traffic from lost sources.
Once you have authoritative backlinks coming to your website, explore internal linking opportunities. Although they don’t bring traffic from the outside, inbound links can improve the shopping experience. When you link pages within the same domain, visitors can navigate your site readily and find the products they want. Simultaneously, search engine bots can index every page on your site, enhancing visibility on the search engine results page (SERP).
- Host A Contest
Do you want to experience explosive growth? Start an online contest. Often, marketers consider targeting ads to get new users, but sometimes, unique marketing strategies can do wonders. YouTube became the biggest video-sharing website by offering a free iPad nano every day to users who uploaded their videos. You can try something similar or run a contest on social media. Online communities and groups love interacting with brands; meaning, your contest could be a big hit.
If you operate in the beverage market and sell coffee, ask people to share their early morning coffee stories. Similarly, if you want to promote your beauty brand, run a contest where people talk about their imperfections. Alongside building self-confidence, audiences will see your brand as an authoritative figure. Facebook could be one of the ideal places to host a contest since it has a massive customer base.
- Explore New Content Ideas
The fundamental goal of content marketing is to write for audiences while putting your brand message across. Although blog posts and articles can fulfill this purpose, it doesn’t foster audience interaction or sales because of increased competition. Therefore, you have to explore new content ideas that can have a lasting impact on your business. Here are some of the best ideas.
- Infographics: Visual elements in your content can work like magic. It promotes understanding of the written content by breaking up a paragraph into small pieces of information. Hence, utilize some software and build captivating infographics for your brand.
- Templates: Digital templates are another form of visual assets. An attractive and simple-to-use layout can help people navigate the website readily.
- Future Predictions: Any idea what’s next in the market? If you have consumer insights, you will know in which direction the industry is heading. Thus, throw some light on this topic because people like reading about upcoming trends.
- Controversy: Undoubtedly, controversial content consistently earns attention, but you have to be careful with it. Instead of criticizing anyone, respond to disagreements with your interpretation to avoid any backlash.
- Product Comparison Guides: Does your product have unique features? If yes, create a comparison guide so that people can see how your brand offers much more at the same price.
Remember, content is an open door. You can publish your best pieces in blog posts or social media to get more attention.
- Burn Some Cash
Every brand is already spending a lot of money to acquire new users. Instead of investing that money on ads or marketing costs, what if it goes directly to the users? Yes, it is possible to give money to each new customer by burning some cash. Recently, PayPal offered new customers $10 to expand their user base. Likewise, many brands offer their existing customers money for referrals such as ‘invite a friend and get $20.’
While it may sound like an expensive way to attract new customers, it is highly effective. You don’t have to invest in paid advertisements or boost posts on social media. Instead, you only have to send emails informing customers that they have won credit. Most of them will be more than willing to sign up, expanding your customer base.
- Collaborate with Other Brands
Are you thinking of joining hands with another brand? The main objective of the collaboration is to offer unique and innovative products to customers. It gives both brands access to a large audience which means, both parties can enjoy an increased return on investment and profits. Additionally, brand collaborations grab the attention of industry competitors, peers, and market experts, helping you stand out in the crowd. Therefore, find a company outside your niche that can complement your products.
For instance, if you sell clothes, collaborate with a sports company and launch your sports gear. It would significantly grow your network, allowing you to step into a new market – the sports industry. Besides, you can also collaborate within your niche. If you want to offer bundle products with your moisturizing cream, get a facewash company on board. These innovative practices bring new perspectives and strengths to the table, making your business flourish.
Wrapping Up
Nowadays, there are plenty of marketing strategies that can help you win over competitors. It is all about making the right choice and picking the ones that align with your business niche. In addition to conventional campaigns, invest resources into ground-breaking strategies because people are always looking for new things. You can implement new content ideas, test technology, or run contests to upscale your digital campaigns.
