SEO or Search Engine Optimization is understood as an activity that aims to generate organic traffic that is productive, from search engines through sites that match in relevance and value and this could be the simplest definition of SEO, but traffic means any kind of visit you can get to reach a web page by any source.
The goal of SEO is to increase traffic to a website in any way, but this has to be quality traffic. If the target of visits is achieved visits to a website, the end result is the same as for conversions, what is the advantage of the received traffic?
The fact that a visit is productive depends on different factors i.e. on the nature of the portal. On one hand, it can be productive in subscribers, secondly, from the point of view of income is important to define a target and track the traffic coming to assess whether it is really useful or not. This is where keywords positioning and information found on the web play a key role.
It is certainly making a good optimization of the website, but it is also about carefully choosing the keywords which are most appropriate. It is not about getting volume, or visits or search terms that appear in the top results but to work correctly. It really is more important to focus and get productive quality visits provide conversions.
To know and improve the performance of the received getting traffic, it is essential to install a web analytics tool such as Google Analytics. The analytics tool will let you know where funnels leading to exit of the page before conversions or useful information about the most interesting sections of the website, and it is not only important to attract, but also to retain the users within website. It counts structural design, presentation and usability aspects that must not be overlooked.
The connection between different sites on the internet is fundamental, so the creation of links pointing to your website has a value that is not lost for Google despite of its frequent updates.
These links, whether social or at any website, allow to create a portal approach and position your keywords and this is why you must be careful when working with building links to you site. There are many webmasters who opt for buying links to their sites in multiple directories without control. This has a negative result on the positioning, being penalized by Google in addition to not provide control over positioned keywords. Thus, it is better to invest time and selecting every detail from the site where the link will appear to be right.
To perform this type of practice, it is common between similar theme sites to perform link exchange that benefits both. You will always have more value of a link to a site