Definition
SEO (search engine optimization) is the technique to improve your website’s rank on Google, and other search engines.
Purpose
To improve your website traffic and increase profits exponentially.
Importance
Ranking high on Google is very significant if you want plenty of visitors to your website. Let’s consider an example. Presume you have a website that advertises baby baskets online. To develop your business and increase your earnings, what you need is loads of sales.
To make loads of sales, you need plenty of visitors. Now just visualize, if your website is on rank #1 or even rank #5 on Google and other search-engines for your target keywords, you will obtain thousands of visitors each day from Google search. In brief, if you rank on the first page of Google, you will get thousands of visitors every day and hundred of sales from them.
How to Rank high on Search engines?
SEO for your website allows you to acquire a high rank on search engines. It is one of the best reserved secrets by internet experts with which they have been using to make millions of dollars annually.
How Google Ranks Your Website?
Google and other search engines grade your website based on many SEO aspects like;
- Number of links to your website
- Keywords in your website
- Heading of your webpage
- How frequently you update them
These are just few indicators on how to rank on search-engines. To rank high on Google and other search-engines, you will need a complete SEO plan. SEO is very imperative for today’s business and it is obligatory for every website.
Is SEO is an Investment or and Expense?
With a proper guide, you can easily control search engines like Yahoo, Google and Bing. Ranking high on search-engines is simple and can be very cost-effective for your website. You need to implement a complete SEO campaign with a professional company who knows how to make your website start ranking on Google and transform your website into a profitable business enterprise.
Search engines review your website with the intention of including them in their directory. This is also called as crawling or indexing your website.
They employ spiders or bots (short for robots) to robotically confirm millions of websites that are built or renewed each day. The spider indexes and classifies webpages by importance, which means your webpages enclose appropriate keywords. So the most significant characteristic to search engine optimization is the appropriate use of keywords.
Since the majority of the people only look at the first page of results, it is vital that your objective be that your website comes into view in the top five listings.
Search engines use mathematical formulas called algorithms to evaluate your website based upon particular decisive factor including number of links pointing to your website, location and frequency of keywords on the webpage, how your website is planned and the significance of the content on your website.
