Content writing is certainly famous in the online world. So much so that the professional status of online content and copywriters has been steadily gaining strength as the number of professional freelance writers is increasing day by day and the need of high quality content writing has increased after Panda Update. Content marketing has taken hold as a strategy to improve the ranking of a website, but also to gain visibility in a corner where there is too much information.
Thus, through content writing, results are increased with the mention of a brand, product or person, but also of incoming links to a website that will improve rankings. Good content facilitates the dissemination, thereof, further increasing results. Thus, the content becomes visible in all its aspects.
The first consideration to be taken into account is that quality must take preference over anything else. With a quality article, the chances of visibility and shares of content on social networks increase, which also favors the SEO. In addition, the latest updates have been done seeking to determine the quality of content, preventing abuse of SEO techniques.
Phrases and Keywords
The main difference between an ordinary article and an article that should be indexed in search engines is the use of keywords. These are what help the information seekers to identify the subject of the article and thus offer in response to a user’s search. These should not be used indiscriminately, but simply used naturally. Speaking from subject matter in a complete article, inevitably contain keywords that the article itself needed, so you really need to worry about writing a quality article and as complete as possible. The percentage of keywords implies no more than 2% of the total number of words in the article to avoid being considered as spam and getting penalized.
Insertion of Links
It is the next important point. Besides writing correctly and adding keywords naturally, a link or links to complement the information are needed. On the one hand, they can provide additional information to the subject of content as links to supplement the information.
For inserting links, we recommend using the links as anchor text instead of giving full URL, especially in case of contextual links and it is more aesthetic too. You can use naked URL at the end of article as it is necessary to use naked URLs for the variety of linking text.
It is the Content that Rules!
Although it has been mentioned at the beginning, it is worth reminding that ‘Content is King’. It is now clear that article has to be well written, properly navigable, useful and relevant to the user, so working with quality content is the guarantee to succeed.
When you are done with article writing, it is actually the task of an SEO to populate it on relevant spots with his/her SEO and enterprise search marketing skills so that search engines can take notice of it and ultimately rank the targeted website.