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The Basics of SEO Rankings, Relevance & Results

SEO Rankings

by Veronika Zenz
in Business
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What makes a successful website SEO campaign and gives you targeted results. In general, the newcomers often forget the basic concept of SEO. Although, sometimes even experienced professionals forget or simply do not understand SEO needs when starting a particular campaign.

The main problem I see in forums or blogs and SEO community discussion is that most SEO problems come from very few common points like how to get all pages indexed in Google, get the high ranks on a single keyword, or obsession about the amount of creation of the links. I have decided to share this post to explore more about the basics of the SEO campaign, which will make it an educational message for the newbies and experienced ones too. The performance of any website depends greatly on the basic terms of SEO, so let’s go and refresh these terms one by one.

Robots

If you want to get the website indexed or crawled by any search engine, you should draw the attention of the search engine spiders to your site, so you have to get inbounds quality links, make quality content, keep robot.txt correctly and use social networks

Tips and Tools

  • Test your index with the Google site: command.
  • Check crawling with crawl tools.
  • Sign up to enjoy webmaster tools with Google.
  • Create an effective XML Sitemap.

All website owners want to be on the # 1 position in search engines. All SEO efforts are, therefore, focused primarily on this factor. But is the rating really that important? Answer is yes. However SEO is not only high ranking or just about ranking. I must say that the classification is an element of the big picture. Classification helps generate traffic and increases exposure in search engines. You should exit Google and turn off the personalization to check the ranking and monitor regularly with tracking tools.

Relevance

Relevance means traffic which is based on ranking and keywords, as you would like to see only the visitors who are really interested in your website. SEO helps increase your business through business websites. To do this, it is important that you maintain your website content, business keyword and promotion in the relevant areas.

SEO results is a long term process and its result changes from time to time. You have to focus on each step and goals to advance your SEO campaigns. Traffic and rank are only valuable if they give measurable results, otherwise, it will only cost you more efforts in terms of money, time and labor.

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