People morally relegate to the computer for more complex tasks such as data processing or use for longer time and use smartphones and mobile devices for entertainment and being on the social networks. With advent of these new tech mobile devices, many webmasters began to consider that now it is time to work on a strategy of SEO dedicated to these devices. So here are some tips on how to do it.
First of all, we need to see whether a site has traffic from these devices, because without substantial traffic, it would not make sense to apply a comprehensive strategy that only benefits us with a fraction of the audience.
To find this out, we need Google Analytics as it is possible to know how many people are visiting the website currently from mobile devices. And not only that, it also tells the IP provider, resolution and device type.
Also from Google Analytics, you can access data from analysis of these devices coming only through an advanced segment. This allows you to view information on conversions or keywords. Google Webmaster Tool also gives us information about page views and keywords from these devices, and so it is with Google Keyword Tool, which gives the result of the keywords most searched from smartphones.
With all this you can get an idea of the kind of use made of the web from these devices in order to create your SEO strategy.
Responsive Website – Adapt Your Website to Mobile Devices
If a large number of users coming to your website from mobile devices, you will need to adapt to the resolution of your website to work rightly on the mobile devices. To find out how your site looks on mobiles, you can use online available tools, which give you the vision of your site for both smartphones and tablets with different operating systems.
The next step is to adapt the development of the web to these platforms. This can be done with a CMS and template already adapted e.g. there are templates as WordPress which already offer this adaptation, but will need to work on a specific development for this purpose.
Another option is the web redirection for these users. This has an added advantage. On the one hand, it allows an adaptation of the most complete site, but on the other hand, it further defines what is going to be shown to this type of user so that you can maximize the potential of the visits from mobile devices.
If it is not possible to perform redirection, another option is to create a subdomain, usually with an.’ representing mobile. So you can build a web parallel to perform the same functions.
In any case, it is preferable to have a unique URL, thus, facilitating the work to Google and trying this one works well in SERPs.
How does Google React to a Website for Mobile?
In the event that finally a subdomain is used, you must create a sitemap and upload it through Google Webmaster Tool. Similarly, the links also help linking from one version to another site by having a different direction.
It is important to ensure that Google sees this information so it can be delivered correctly to each type of user information.