Previously, marketers’ work was judged based on the growth of their target audiences and increasing rating of the company among users. Now the growth of profits and brand awareness of regular customers are taken into account too.
There are a lot of ways to attract customers’ attention. To make a choice, contact Massmailsoftware. New technologies make it possible to send out many more emails. It will allow your organization to not limit the number of customers who will receive your messages.
Effective marketing campaigns to boost your income
the chosen strategy will have the maximum result if you apply personalization techniques. Dividing the customer base into categories allows you to send out good marketing emails to users, who want to work with your company. If users receive the same email, there is a chance that a certain part of your contacts will stop reading it.
In order for the chosen strategy to pay off, and for the company’s profit to grow, you need to create effective marketing campaigns and use special tools for sending newsletters. Email blasting and the methods described below is fine for this.
Selecting indicators for segmentation
Divide clients into categories using various parameters. You can choose age categories (send emails to students and working adults separately), social status, place of residence, and so on.
The title of an email and its content should be different. A message written in clear and simple language is more likely to lead clients to targeted actions. The use of slang in messages sent to younger audiences will bring the desired result.
High quality content
How to run a successful campaign? Pay attention to creating high quality content, not forgetting about personalization. Dividing users into several categories, and then writing emails that are useful for each segment — this can take more time than creating a newsletter for everyone. The results are amazing: an average 10% increase и higher click-through will definitely influence the company’s profit.
Your ad strategy will be more successful if you divide your customers into those who:
- have a great interest;
- rarely interact with the company;
- don’t follow links and don’t open letters.
The more often a customer interacts with your brand, the more they are interested in receiving the newsletter. They will visit the site and make purchases, unlike those who don’t open your emails.
Evaluation of results After sending regular emails, you need to find out how effective they were. If such email marketing methods don’t work, it’s worth choosing another option of communicating with your target audience. Perhaps users want to receive news on new arrivals of goods or just news about the company. Conduct a survey for the customers to choose the content they are most interested in. Use this information to update your newsletter.