The use of SMS marketing shows a high level of efficiency for many reasons. One of them is the development of information technology. Nowadays, nobody can imagine their life without a mobile phone, so mass mailings are going to be read within a few minutes after sending them. To create high-quality texts and automate your advertising campaign, you can contact BSG.
- Choose a keyword for your brand
Having a keyword query that customers can use to find your company will be a step towards success. And its use in a text message will allow people to recognize your organization when they receive it.
Also, don’t forget about choosing the shortest and simplest number that is easy to remember. When customers send a message to the selected number, this will help them to join your subscriber list in the shortest possible time, and you will add a new client to your database.
- Increase the number of your subscribers
Many clients learn about your company not only from the official website, but also from other sources, such as:
- social media;
- contextual advertising;
- leaflets.
The target audience that is interested in your products and services should know how to subscribe to your notifications. To do this, you need to leave the selected short number with the code phrase in all ads with the name of your brand.
- Send messages
When a sufficient client base has been collected, you should start text message marketing by sending notifications to the indicated numbers. You can automate your mailing, so as not to waste time sending each message to your client by hand.
Your newsletter should include the latest news, the company’s opening hours or replenishment of your range with new products. Don’t forget to include a link to go or a phone number to contact representatives of your organization.
You should send messages only to those users who have given permission to receive your newsletter. If customers are not interested in continuing to communicate with you, intrusive notifications will only annoy them. And your target audience will be happy to read new messages, which may contain a unique offer for regular customers.
