Here I present you with 9 useful points favored by Google as the main factors that a company or individual should use for better rankings.
Point # 1
When using webmaster tools available on Google, it is of greater importance to activate the e-mail forwarding. With this activated element, Google will send emails regularly to check the authorship of your site and in turn will inform you of any problem that may be generated. For example, if you cannot access or having dangerous content, some kind of malware or virus, bugs or broken links, etc. Google will warn you, so you can fix it as fast as possible.
Point # 2
It is also important to know what the history of the domain is you have decided to use. A simple way is to go back to webmaster tools available and investigate what are the available search keywords. If these terms are irrelevant to your niche over time, it can be difficult for ranking. Once you have edited your keywords ranking, the company recommends using Domain Tools option and perform a search with your new domain to meet the publications. A site previously associated with spam will not be ranked properly in Google. If so you should make a request for review, send ‘reconsideration request’.
Point # 3
It is essential to use statistical analysis programs to study the behavior of your user navigation and optimize your site regularly.
Point # 4
Use the ‘Fetch as GoogleBot’ option is very important when making modifications as incorporating the URL to the tool, this will tell us whether it redirects correctly for search bots and information is downloaded by them.This way you will know what kind of data is used for ranking.In turn, you will be automatically indexing all changes made to your website, so that they will be available for search immediately.
Point # 5
As important as all the above points, it is the design of your site. It must be easy to navigate, fast and well-organized. When evaluating the design of your site, you should ask yourself the following questions;
- Is my site easy to navigate?
- Is it easy to find the information needed?
- Is the content it well-organized?
Point # 6
Include the possibilities of actions relevant to the content. To optimize the conversion rate, it is important that actions are sharing related publications. Therefore, provide adhesion to Newsletter on a page, join social networks and sell other services in the specific section is a smart way to manage possible actions.
Point # 7
When administering the sections of your blog or website, it is important that each of them has a name and description (meta description) only, thus, you are making your website ‘friendly’ to search engines. Besides this, edit the names of all the files you use on the site to relate to the theme; for example, if you use a picture, do not let its original name, but change it to a related name.
Point # 8
Never enter into your content, links or fraudulent redirect links i.e. backlinks or link building schemes. These are often associated with different spam and will be counterproductive in long term.
Point # 9
Another important point to consider is the time your website takes to load.Studies show that the tolerance time is 2 seconds, so if your site exceeds this time, it is very likely that the user does not get to read your content.
Conclusion
Google certainly recognizes the importance of its service and tries its best to bring the best results to users discarding the spam. These tips are useful for optimizing for those who are beginning to learn SEO and also for the more experienced ones.
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