As a user, you have seen hundreds of banners placed on websites for advertising purpose. You have seen some static banners with no movement, just flat designs. You have seen animated banners with movements and high gradients with much better visual effects and animation.
You might have seen graphic designing companies offering three types of banner designs; static, animated and interactive designs. In this article, we will give you information about the most popular and effective website banner types to increase your domain knowledge. This will help you in hiring right team of graphic designers or designing company for your digital marketing advertising needs.
Static
It comprises of text and graphics. Static banners are mostly available in .jpg file format however, you can save them in .gif and .png formats as well. Static banners are suitable for advertising campaigns as they need simple text or image and graphics.
Advantages
Most popular and highly used designs
File size is low.
Available in file formats like .jpg, .png or .gif static banner designs
Do not need to install any plugins and flash program.
They work well on mobile devices.
Low cost
Disadvantages
Static Banners are not eye catching as compared to animated banner designs
These are not interactive as they just give the message.
Provide insufficient information
Low conversions
Low leads
They do not have call to action buttons. They are used to deliver the message only. Therefore, it does not generate instant results in less time. Static banners fulfill the basic requirement of advertising and those who just wanted to inform customers about any campaign or their products/services can utilize them.
Interactive
They are in actual flash banner designs created by using Adobe Flash. Interactive banners have complex animations and sound. These files are available in .swf format, allowing objects to be embedded into your website page. Interactive banners also have call to action buttons emphasizing users to take action then and there. These banners keep the users involved as their participation for desired results is compulsory.
Advantages
Eye catching and inspiring
Animation makes it interactive
Allow you to share stories via animation and text
Entertain users and give them subject to speak
Effective medium to deliver your message
Call to action persuade them to performed the desired step
Increase sales leads
Best tool use in executing promotional campaigns
Disadvantages
Require flash player installed
Make website page heavier to load
Some publishers only accept GIF or JPG files formats
Too much interfere might annoy users
Needs professional person to control
High cost involved in designing
Animated
They are available in .gif file format. It comprises of a graphic image on website page that moves. For instance: twisting icons, price tags or packages movements, waving a hand or any other relevant theme that suits your advertising purpose.
They are most effective medium as it has smarter and animated visual effects that attract readers to read and act accordingly. Animated banners can be based on 2D, 3D or Text animations, emphasizing on the core message. These banner designs can assert your presence 3 times better than any other type of banners.
Advantages
Available .gif file that is widely accepted format for animated banners
Grab attention of larger audience
You can add more information.
High visual impact
Disadvantages
High movement can annoy visitors
Have no interaction point
They instantly grab attention and persuade readers to read. This is the quick mean to deliver your message to audience and also make a place in consumer minds.
To get the best results, interactive banners is the perfect choice. However, if budget is constrain than static and animated banners can also be used. The most important thing is that how your custom banners are designed and by whom. Quality banner designs, whether they are static, animated or interactive, will work well on all platforms. It is also about your message, your content, whether it shows the things and benefits for which customers’ are searching or not. Design plus content together bring desired results and increase sales leads. Therefore, take it seriously and involve in it, so that you can get perfect banner for your product or service.
