You might have created a fantastic website in your belief that attracts a lot of visitors. However, a recent study of demographics of people who visited your website revealed some puzzling truths. There was clearly a section of people that did not relate to your website. With some more digging, you found out that your website was not all that customer friendly. How so? Many of us trying to increase our company’s business in the online space have sadly neglected that certain people might have some disabilities but might be our customers, even our most important ones. We had not realized that we needed to ensure that our website had to be easily accessed by one and all so that we could reach out to everyone. Well, there’s no need to panic because there are steps that can be taken to ensure that your website is designed to be accessible Ring Bell
Accessibility is about being able to be used by people with or without handicaps and across the world. The visitors to your website could be people who have seeing or hearing disabilities. They could even have mental difficulties. A website must be designed keeping them in mind as well. How do we go about this? By understanding their needs.
If a person is blind, we can introduce audio content in our websites that reads out all the content to them. An interview with the company’s chairman can be easily heard by a blind person and impact his/her perception of your company. A blind person might not be able to view a photograph of your team, but what can be done is to include a small text at the bottom of the picture so that the auto reader can read out details regarding the photo.
A color blind person’s need is to be able to read all the content without missing anything because of the choice of the colors used in the website. Hence, they sometimes try to view the website in plain black and white. You can do the same and check if all the content is easily readable.
Old aged people generally develop sight problems. In order to ensure that they can take in all that is presented on the website, the text can be kept at an appropriate level.
When it comes to hearing impaired people, we can use the video format and have subtitles. An audio file should have the text alongside so that a deaf person can read it and fully comprehend the essence of the file.
There might be visitors who have difficulty using the mouse and prefer a keyboard. Hence, one should be able to place commands with the help of a keyboard.
Incorporating all this into a website might seem tedious and might make the website slow to load. What one can do is to create different versions. If one needs to include only text, create a website which is primarily in HTML format. One can also minimize the usage of pictures.
Accessibility is important if one wishes to cater to a large audience and does not restrict itself thereby rendering it useful only to a few.
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