The presentation of the essential characteristics of an ERP helps to understand why this management tool precedes, in the presentation of the merger, the emergence of CRM. The more global perspective of the ERP is the one that justifies the integration of the CRM and not the other way around.
In any case, these questions relating to the order of factors need not to be magnified either. More relevant, in this case, is the value of the final product of the integration of Microsoft Dynamics CRM. From this data, the essential role is going to be dedicated to CRM, as a benefit that is added to the ERP.
First of all, it should be noted that CRM software is a computer application, such as ERP, but it has a more specific function than the latter. Broadly speaking, a CRM, such as Microsoft Dynamics CRM, represents a business alternative to customer relationship management which corresponds to Customer Relationship Management. In short, this management model known as relational marketing shares the objectives with CRM software.
At this point, it is particularly important to highlight what those goals are. Roughly, Microsoft Dynamics CRM is about carrying out a more efficient marketing, selling optimally and being able to provide service in any condition. All of these goals are achieved through a combination of business intelligence, social applications and productivity solutions associated with Microsoft One.
On the other hand, Microsoft Dynamics CRM is offered both locally and in the cloud or in a hybrid mode. The fact of being able to enjoy this application in the cloud enabled an exponential multiplication of the connection options. These became, obviously, much more ubiquitous and functional, since the user could connect to the service quickly and from anywhere.
Microsoft Dynamics CRM seeks to improve all processes of interaction with the customer i.e. marketing, sales and customer service. The satisfaction of the target is its fundamental goal and it achieves an automation of these processes of interaction between company and client. As a result, there is a reduction of costs, due to this optimization of procedures, which justifies that the return of the investment (ROI) can be considered profitable. After all, once you have purchased the Microsoft Dynamics CRM and put it into operation, it will result in savings in terms of time and money.
Another noteworthy advantage of Microsoft Dynamics CRM refers to the mobile applications it supports, so it is possible to use it from smartphones and receive reports on the data it analyzes. In addition, it is also possible to configure reports with data extracted from social networks such as Facebook and Twitter, something very useful today.
With a suitable CRM solution, you can have a system that can simplify your business processes and scale as you acquire more customers or incorporate more employees.
Microsoft Dynamics CRM enables you to optimize your business by improving your sales, marketing and customer service processes. This platform is flexible enough to customize and adapt to your business processes and requirements. Microsoft Dynamics CRM is a robust platform that increases results in sales, customer service, marketing and social presence.
Integration with Microsoft Outlook
It transforms Outlook into a single application to access all CRM processes and email management. By integrating with Microsoft office applications familiar to the user, and it’s possible to fully increase user acceptance and involve from the beginning in CRM processes.
Improve Productivity In Execution Of Process Related To Customer Management
You can increase your staff productivity and have a reliable view of business processes in real time with Microsoft Dynamics CRM, get your employees to spend more time on business and less time on administrative tasks with intelligent features of Microsoft Dynamics CRM.
You can take the advantage of built-in capabilities of Microsoft Office, full visibility of entire process from identifying a potential customer to making a sale, tool-driven business processes and interactive data analysis to optimize sales efforts, marketing and service.
Access From Mobile Devices
It ensures you a user experience at the right time and place with access to information from mobile devices like tablets and smartphones.
It is online system, so you can quickly and easily access your Microsoft Dynamics CRM environment in the cloud with access to all available solutions and functionalities. In this way, you can access the solution without the need for servers and dedicated databases, as Microsoft offers everything in the cloud.
Support For All Types Of CRM Access
The users in the online mode can also have the Outlook client, as well as access from mobile devices and tablets.
Microsoft Dynamics CRM online is the same solution as Dynamics CRM OnPremise, so you have all the extensive functionalities offered by the solution, including reports, dashboards, business processes, workflows, etc. It means that an organization that starts using Microsoft Dynamics CRM Online can switch to Dynamics CRM OnPremise without losing any information, which allows organizations to choose at any time the best option, cloud or local.
Microsoft offers very competitive per-user pricing including the full functionality of the solution. In addition, it offers two types of licensing with limited functionality that allows to couple the cost of licensing to the use that is given by the organizations.