Search engine optimization or SEO describes strategies used to improve a website’s rankings on search engines like Google, Bing, or Yahoo!. If you’re planning on improving your site rankings and traffic with SEO, your coordinated effort is what marketers call an SEO campaign.
Every website has a unique SEO campaign developed according to the site’s needs, audience, goals, and content. Let’s find out how to create winning SEO campaigns through this easy, step-by-step guide.
1. Find The Right Keywords
Just like any activity, planning is crucial to the success of an SEO campaign. Digital Authority Partners said that marketers must start with thorough keyword research.
The best keywords are terms your prospects are more likely to use when searching for your business. It would be best to consider a good keyword research tool such as Google Keyword Planner to find the correct terms to highlight your brand, services, or products.
Here are a few keyword research strategies to consider when conducting keyword research.
- Uncover low-competition long-tail keywords as these are not as competitive with high conversion rates.
- Check competitor keywords using tools like Ahrefs or SemRush to create content that will help you outrank them.
- Search for keywords that your clients are using.
- Verify your customers’ search intent so you can satisfy your customers’ needs with relevant information about your business.
It would be best if you could come up with at least ten keywords so you can create different types of optimized and valuable content around these keywords.
2. Create Top Quality Web Page Content
People visit your site because of your content. They want content that answers their questions, suits their needs and is updated, informative, and enjoyable content. Search engines like Google have also included valuable, unique, and in-depth content as ranking factors. You must understand these ranking factors to promote effective SEO strategies.
Considering quality content and other ranking factors can boost your SEO campaign strategy. The following tips can help you create amazing content for your website.
- Create long and in-depth content. Google will rank your site higher with this type of content.
- Explore other types of content your clients will appreciate, such as videos, images, infographics, etc.
- Go for authoritative content to get more links. Authoritative content is something new, with an expert view on a topic.
- Include your keywords and observe proper placement. Place your main keywords on the page title, meta description, subheadings, introduction part of your content, images, URLs, headings, and tags.
3. Focus on On-Site SEO
Now that your content is ready, you can start on-page optimization. It means improving elements on your site so that search engines can quickly analyze, index, and find your website if someone searches for it.
The better Google can understand your site, the higher you can rank in SERPs. Here are a few on-site SEO strategies to consider.
- Use short URLs and include your primary keyword. Short URLs are easier to remember and prevent URL corrections.
- Place target keywords at the start of the title tag so that search engines can quickly identify your topic.
- Create value propositions on every page by creating quality content. Be the answer to your customers’ problems.
- Improve page titles and meta descriptions to captivate your audience. Remember, first impressions count.
A powerful tool for improving on-site SEO is using visual content. Interactive content has improved various aspects of online marketing. It can enhance prospect engagement by 50% more click rates, more than 80% content completion rates, and 40% higher lead form conversions.
Visual content is a kind of interactive content. You can use images, infographics, memes, screenshots, video presentations, and more.
4. Formulate a Backlink Strategy
Backlinks are one of the most powerful ranking factors in Google. It means that the more links you have coming from high-authority sites and domains, the better your chances of ranking for your keywords.
Creating a solid backlink strategy is crucial to improving your rankings and driving more traffic to your site. Here are some tips to get started.
- Use email outreach strategies to get links. There are email templates available online.
- Conduct guest posting. It can take time to get a response, but it remains a solid strategy.
- Use your competitor’s links. Use tools like Ahrefs or Moz Link Explorer to locate inbound links from your competitors.
5. Track SEO Campaign Results
A crucial part of any SEO campaign is monitoring your results. You can use many tools to do this, but two of the most popular are Google Analytics and Google Search Console.
With Google Analytics, you can track your campaigns with ease. Increasing organic traffic means that your SEO campaigns are working. If your traffic decreases, you may need to try a new campaign strategy.
Meanwhile, you may use Google Search Console for more comprehensive results. Google Search Console can tell the number of people who visited your website and the exact keywords people use to look for your site. This tool also tracks the web page that produces the highest organic traffic.
As long as you follow these SEO campaign strategies, you may expect around 4 to 6 weeks before you can see any changes in your SEO results.
6. Optimize Your Website for Google RankBrain
The RankBrain algorithm allows Google to understand the user intent of a search question. It works through machine learning and determines if a user is happy or not with the search results. Optimizing for RankBrain helps you satisfy your “user intent.” Here are a few ways to optimize your website for RankBrain.
- Publish content that addresses your user’s search intent.
- Use medium tail keywords. These are more specific and less competitive and offer automatic optimization for long-tail keywords.
- Improve site reputation by providing what your audience likes to see or read.
- Enhance click-through rates to improve quality score and overall user experience.
Final Words
Creating SEO campaigns is less complicated with these simple steps. You can improve your organic rankings, promote your brand, and increase site traffic with an optimized website. SEO takes time, but once your campaigns are set, all you need to do is wait for the best results.
