There are diverse methods for SEO, but all of the methods aren’t evenly good and can’t offer long-term results. White Hat SEO’s focus remains on improving user experience, so it highly valued by all search engines, whereas Black Hat SEO employs methods which surely generate quick but short term results and consequently end up being penalized with drastic drop in SERPs.
Black Hat SEO Practices
1 – Hidden Texts Links
In this methods, the color of text and the background is matched which hides the colored information to the readers but it remains visible to the search engine bots.
2 – Cloacking
It is to show content for search engines different from that is displayed to the visitors. The content for the readers is in Flash, so it is not crawled by bots, while the other content indivisible to readers is highly optimized for search engines to rank fast.
3 – Spamming Keywords
It is used to create content with little to no sense at all as the targeted keywords are excessively repeated on the page, but with Panda Update, it may not work anymore.
4 – Too Much SEO
Optimizing the page to the maximum strength with anchoring targeted keywords for the robots can also be against website and end with penalty on site.
White Hat SEO Practices
Now that indicated what not to do, it’s time to see how to perform the task of SEO properly.
1 – Quality of Content
Quality content is the fundamental part. You must deliver relevant content to the users, which interests them and with as much information as possible about the subject in question. The users will value and return and robots will detect it with positive image of your website.
2 – Caring Titles
It should be descriptive and respond fully to what the user when searching for information in the search engine would think.
3 – Natural Use of Keywords
You must use keywords in the text but reasonably with natural flow, ensuring not to abuse the keywords.
4 – Build Backlinks with Related Content
You need to create links related content, allowing the user to find interesting content within the same page yet, the number of links that has a site is important for positioning.
In short, you have to with work quality content focused on the user interest to get them loyal and also for search engines to detect good practice and promote the positioning of a website and this is why it is important to take the services of expert enterprise search engine optimization firm to keep everything in control and get maximum ROI.